Marketing: Advertising
Missouri Partnership has a robust and targeted advertising program. We use digital advertising to bring awareness to the state and increase interest from businesses.
LinkedIn, Facebook, X, and Instagram are platforms that allow us to engage with millions of people across the globe, and to target users very precisely based on various criteria. This granular targeting helps us ensure ads are shown to the most relevant people, increasing the likelihood of engagement and conversions.
We serve ads to attendees at events and trade shows by geofencing. This tactic sets up a virtual perimeter around the venue, so when someone enters with their smartphone or other devices, they receive targeted ads or notifications based on their location. It's a way to reach prospects during the event, and even after thanks to retargeting following the event.
Missouri Partnership targets business executives and site location consultants through advertisements and editorials in trade publications such as Expansion Solutions and Business Facilities.
