Marketing:
Showing The Love
Missouri Partnership launched its “Missouri Loves Company” marketing campaign in October 2023. The campaign includes a dedicated microsite with a matchmaking-inspired landing page for site selection consultants and prospective executives to explore Missouri’s pro-business benefits and read about other companies’ experiences.
The “Missouri Loves Company” campaign features “Love Stories” from Missouri companies, which are mini case studies touting their success in the state.
Missouri Partnership launched an aggressive paid media strategy on LinkedIn and Facebook to maximize the campaign’s exposure.
The new campaign generated tremendous interest from in-state media, leading to significant positive news coverage from outlets across the state. Total Reach: Nearly 5 Million
The campaign’s popularity led to a new partnership with Missouri’s very own globally successful Build-A-Bear. Our team collaborated with Build-A-Bear to create custom bears.